Short Film

Feed 3.0

In a vibrant digital labyrinth, an audience navigates the complexities of surveillance and choice, becoming active participants in an immersive audiovisual experience that questions the very nature of their digital existence.

Produced by

IMUU Studio

Directed by

Weilu Ge and Kelon Cen

Project Description

Combining video game elements, spatial soundscape, and transmedia storytelling, FEED 3.0 takes the audience on an immersive audiovisual journey in a panopticon-like complex. While a tracking apparatus constantly scans and monitors everything in the space as if an autonomous being with many eyes, the audience plays the role of a computer mouse, a curious listener and user walking on a long scrolling feed, passing by various characters in their internet cubicles, and potentially getting lost in this internet labyrinth full of joyful colors and sound events. The experience consists of multiple layers of audiovisual narratives. Each click, movement, and interaction leaves behind a trail that is constantly being monitored, analyzed, and used to feed the digital ecosystem. The multi-eyed robot at the panopticon's heart symbolizes the relentless surveillance mechanism, reflecting the multitude of platforms, apps, and services that constantly monitor our digital lives. It underscores the non-linear narrative of our digital existence, where past actions influence the present and shape potential futures. The project aims to construct an immersive and interactive environment that invites the audience to critically observe and question their everyday living situation in a post-digital age. FEED is part of our Doppelgänger series, an ongoing artistic research project examining various systemic and social-political issues in the context of surveillance capitalism.

About the Director

Weilu Ge is a composer and media artist based in Cambridge, MA. She works with various media forms, from concert music, installation to video and innovative technology. Her recent practice explores theatrical expressions of sonic, visual and spatial media in interactive and immersive spaces, taking composition and space as critical means to examine relationships between power, system, body, and technology in a social-cultural context. Weilu’s works have been performed and exhibited internationally. She is an active member of IMUU , an artist collective specializing in working with intermedia narratives to create interactive and immersive experiences. Weilu holds an Interschool MFA in Art and Technology & Composition & Experimental Sound Practice with a concentration in Integrated Media from the California Institute of the Arts. She is currently a PhD candidate in Creative Practice and Critical Inquiry at Harvard University. Kelon Cen Kelon has worked in many forms of media, from traditional academic art paintings to digital animation and programming. He has explored animation in film and digital forms along with its integration into video installation, dome, and theater projection. “Fluidity” is the word to describe his mastery of the smooth lines in his calligraphy and paintings, the animation of metamorphosis and body movement, and sound-driven editing. His works are influenced by surrealism and have been exhibited in various festivals, including Electronic Language International Festival in São Paulo, Animamix Biennale in Hong Kong, Japan Media Arts Festivals, etc. IMUU is an artist collective that utilizes light as paint and music as dialogue to create an episodic narrative about a futuristic dystopia. The team consists of animator, composer, directors and creative technologists doing experiments in creative expressions via VR/AR, interactivity, and performance in transformative physical or virtual spaces.