Dive into the world of pre-show innovation with "Creating Pre-Show Excitement: Engaging Audiences Before Entering the Planetarium," a compelling session at the Fulldome Forum. Led by the insightful Duke Johnson, Director of Clark Planetarium, and moderated by Ryan Moore, Executive Director of Dome Fest West, this session explores the art of audience engagement before the main event. Discover Clark's unique exhibits philosophy that enriches learning through interactive elements, captivating diverse age groups. Learn strategies to mentally prepare audiences for immersive experiences, enhancing their overall journey. With a focus on practical examples, this session offers invaluable insights for smaller venues aiming to differentiate themselves. Join us to unlock the secrets of visitor retention and satisfaction, setting the stage for an unforgettable dome experience.